This integrated branding campaign delivers consistent visual messaging of somewhat serious but essentially silly fun for Dare Devils, whose food challenges pit friends and family against one another in battles of survival and endurance against acute buildups of mouth sensation. The energetic color, graphic illustrations, and multi-faceted mascot of Dare Devils’ advertisements, package design, and social media augmented reality all combine to show just what a unique experience those of all ages can have if they’re willing to take on their own tastebuds.