Like the hashtag of this American Lung Association social media advertising series suggests, the degraded state of classic children’s toys from cigarette smoking represents the physical, mental, and emotional disintegration of nicotine addicts who, like the cherished possessions of their pure beginnings, are losing their luster. These paled, dirtied, sometimes dismembered toys are rendered such that the concerned message of the ALA hits its mark and convinces those struggling with addiction to seek help and their loved ones to be just that, helpful hands in preventing further damage and work towards a healthier future for all.